Posted on July 8, 2014 by Jonah Bliss

Internet of Things Influence Study

Influence scores measure the reaction to statements, announcements, and actions of companies and people. Looking at influence allows us to see not only who’s saying the most, but also how effective they are at making others listen.

In a new report from the Data Journalism team at Appinions, we examine how influence is distributed among the many players in the diverse Internet of Things market. The Internet of Things refers to the concept of making more and more everyday objects “smart” and connecting them to the web and one another; examining the current Internet of Things market sheds light on a wide range of different companies, products, and technologies all vying to be the most influential in this innovative space. Our research found this influence was driven by a number of key themes, with conversations around security, privacy, big data, and thermostats garnering the biggest reactions.

themesTop Themes

As more and more devices become interconnected, security and privacy are paramount concerns. Whether or not a company appropriately addresses this can be make-or-break in the marketplace. Appinions’ research found Google and Nest (which Google acquired) to be 2 of the top 3 most influential companies, and this rise has much to do with security concerns. Given people’s lingering concerns about Google’s general lax attitude towards privacy, they’ve been listening closely, and reacting, to news of Google’s changes in data collection standards for their Nest and Dropcam subsidiaries.

Thermostats were another popular topic, as a once prosaic device becomes an early leader in the smarthome IoT category. Honeywell’s launch of Lyric showed that Nest can’t rest on their laurels, as they quickly shot up to being the second most popularly discussed IoT product.

A Volatile Leaderboard


While Google and Apple ended our study in peak position, the four-month study window showed a lot of volatility. Given the nascent nature of the space, and the fact that there is no clear provider of a “most secure” solution, this is to be expected.  Throughout the past three months, Cisco, Intel, and Microsoft have all been neck and neck for the top spot, driven by competing announcements and product launches.

Executives Speak, The World Listens

When top tech executives spoke about topics consumers cared about, the world responded.

–        Privacy and cyber-security are big concerns as more and more of our lives and objects connect to the web. The second most influential executive, Microsoft General Counsel Brad Smith, got a big reaction discussing the importance of online privacy in the Internet of Things.

–        Oracle President Mark Hurd became the third most influential in the market when he announced his company’s intention to purchase Internet of Things software platform maker Micros Systems, representing Oracle’s first foray into the market and offering a new heavyweight to potentially champion privacy.

–        Blackberry’s CEO John Chen had a surprise top 10 showing, offering hope that his troubled company, once known for rock-solid mobile security, is generating dividends from embracing IoT.

Although the tech giants appear to be dominating the field, there are a lot of interesting developments going on in the periphery, such as the entire industrial Internet sector – dedicated to integrating web connectivity in industrial machinery. Other influential products include Belkin’s WeMo smart home system, Dropcam’s connected home security camera, and Kwikset’s smart lock and key.

Download the Full Study Now

Learn more about the exciting developments in the IoT sector by reading the Appinions Internet of Things Influence Report.