Posted on April 23, 2013 by appinions

Appinions 2.0 Ignites Your Influence Marketing Programs

We’re so excited to announce Appinions 2.0, available immediately for all Appinions clients. This new release combines two powerful changes that will make creating and managing influencer marketing programs more efficient and effective.

Sophisticated Sorting

We’ve launched a new suite of topic filters that provides you with unparalleled flexibility to slice through mounds of influencer data, based on criteria that fit your objectives. These sorting options will speed up your ability to gather insights and find the right people by making the following information more accessible:

  • Influencer Attributes – Name, gender, location, authors (great for media and bloggers!), opinion volume and influence score
  • Opinion Attributes – Opinion keyword search, network types, and specific publishers
  • Topic Trend Analysis – Common terms discussed by influencers within the topic

The ability to quickly filter and segment influencers will enable stronger influence marketing programs, which can be tracked and measured through our existing Programs functionality.

Profile Mapping

Our engineers have been hard at work, deploying significant linguistic capabilities to enhance our profile mapping algorithms and allow for robust keyword search in our new filters. What makes this function tick, and what makes the sophistication of this type of sorting so unique to Appinions, lies in the power of disambiguation.

Disambiguation allows Appinions to distinguish and match influencers with the same name to their correct personas across all networks. Thus we can assure that personas from Twitter, Google+, individual blogs, etc. are mapped back to the correct individual. (Read more on the importance of disambiguation for influence measurement from our Chief Technology Officer, David Pierce).

If you’re already an Appinions client, please contact your client services team member and they’ll be happy to provide a walk-through of our new features.

To learn more about how Appinions can ignite your influence marketing programs, please contact us today to request a demo.

Image: Appinions 2.0 Platform preview (topic: Electronic Medical Records)