The current state of content is sort of like the Rime of the Ancient Mariner – water, water, everywhere, and not a drop to drink – we’re drowning in a sea of content, and yet finding stories that are actually good and compelling can be a never-ending chore.
That said, finding great content is more important than ever. Your social media and content channels require a constant drip of great information to keep your audience informed, entertained, and engaged. Whether you’re resharing great stories by people friendly to your brand or merely looking for good topics to add your own take on, it’s incredibly vital to have a fresh stream of great content.
Yesterday’s Approach – Many Sources, Lots of Headaches
If you’re like many marketers struggling to keep up with content, you use an amazing array of sources to see what’s new. You have a Hootsuite search for all your preferred industry hashtags. You get Google Alerts on your brand keywords. Your inbox is overflowing with industry newsletters and your RSS reader has a queue of 1,000 unread articles. But as soon as you start digging into any one of these sources, you’re overwhelmed by junk.
Your first instinct is to blame authors and social media users for this noisy mess, but it actually comes down to an issue with the tools you’re using. These programs are great at many things, but prioritizing what’s meaningful to you on a given theme is not one of them. They’re not thinking and filtering, they’re merely showing you everything, with today’s latest junk showing up ahead of yesterday’s rubbish.
Content Discovery with Appinions
At Appinions, we’ve created a way to see exactly which topics and articles are resonating with your audience and market. Our patented natural language processing algorithms identify only the content that matches your custom-defined topic, and then ranks and prioritizes it before giving you four different ways to browse fresh content every day:
- By Influence: Want the good stuff quickly? One click gives you a prioritized list of the 100 most influential articles and post for your custom topic over in the last 24-hours, 7-days, or 30 days.
- By Influencer: Like to see what the market leaders are saying? Appinions ranks the most influential people and organizations in your market space and generates a stream of content from or about each of them.
- By Theme: Get yourself in on the hottest conversations. Simply browse the list of themes, hashtags, and mentions that have received the most influential reactions, and click to see the full stream of content driving any of them.
- By Source: Find out exactly how key publications are talking about your market. View up to 80 active publishers who have delivered content from or about the top influencers and click through to summaries or full-text articles.
All of a sudden, content discovery isn’t a manual, super time-consuming process. Instead of crossing your fingers and hoping that you’ll see the best content, Appinions automatically prioritizes those top stories and delivers them to the top of your stream.
Appinions in Action – Big Data
Let’s take a look at how this might look if you are a firm operating in a very hot space – big data. With a lot of players and a lot of promotion, you need to source the very best content to stand out from the crowd.
If you want a quick-win right away, you can take a look at the Most Influential Opinions section, where the top thoughts from the best articles immediately bubble to the head.
You may also have certain thought leaders you want to catch up with, either based on the top influencers identified by our software, or your own choices built into a watch list.
Nick Heudecker, an analyst, is the second most influential person on Big Data. Without Appinions, checking up on his latest thoughts means searching for a dizzying array of sources – his Twitter and Google Plus, any blogs or websites he owns, and even then you’ll still miss anything he may have published in a newspaper. Appinions puts this all in front of your fingers, on one easy screen.
On the Themes section, we see a number of concepts being discussed, some obvious but some that you might not have thought of. Diving into one of the more interesting option – Wearable Technology – we can see both the top opinions being said, and the individual authors / influencers discussing it.
Another great option is viewing by Source. So, if you have a preferred publication, you can see their best, most relevant posts, without having to filter through the rest of their unrelated updates. Experienced content marketers will find this option even more helpful, as it can be informative when buying native ad units. Now you’ll know which site is the best fit for your sponsored content.
The More You Know
Having all this information at the tip of your fingers is incredibly useful. Not only do you save tremendous amounts of time and energy, you no longer have to rely on serendipity to find the best content, or see new trends emerging. Instead, you get the latest and greatest information, from all sources, in one place. You can smartly inform your content strategies, beat competitors to owning new trends, and keep tabs on everyone you care about. All of a sudden, you’ve taken the guesswork out of content!
Want to see how Appinions can do this for your brand? Schedule a chat with us today.